As a Melaleuca customer, you save more than just time and money as you skip several store aisles and sections while doing your (still necessary) retail shopping. You get superior products for less: safe and effective household cleaners, personal care, beauty and medicinal products, nutritional supplements and more, all developed with health and wellness in mind, and inherently rich in essential oils. You save against wastefulness at multiple levels you aren’t prone to think about all that much.
The traditional retail model we were all conditioned to accept as normal is so grossly inefficient that about 63% of the price you pay (give or take only a couple percentage points) is just to put the product on the store shelf! There is marketing and promotion, warehousing, transportation, the store itself, and other hidden costs. As if that’s not bad enough, products are seriously watered down, and/or stuffed with equally useless fillers, making the packaging of such anemic products another gross inefficiency in this bloat.
Stop right here for a few seconds and reflect on that.
Every product at the store is playing by the same rules—doing the same thing, the same way. How much real innovation can they cram into a model that is 63% devoid of any actual consumer value?! How much genuine competitive advantage or quality can they really offer?
Now imagine overcoming such useless bloat. You then have a company model where they can invest in real product development and provide genuine value and quality at a price untouchable by a bloated model, and, customers can buy direct without empty fluff adding to the cost. That’s the Melaleuca model. With this in mind, it really isn’t hard to see which model is better!