Anyone old enough to remember any part of the early 1980’s would immediately recognize, “Where’s the beef!?” Here we are, literally a full 40 years later, and the beef is currently found near Melaleuca’s Idaho corporate headquarters in a place called Riverbend Ranch.
Melaleuca started out 2023 with the grandiose announcement that they have reached an agreement with an 1800’s style, high elevation, cowboy staffed cattle ranch to offer authentic, non commercial beef that is ideally suited to Melaleuca’s holistic wellness company business model. That means natural! They commit to a “Never Ever!” position on the growth hormones and antibiotics practices that infest the commercial meat production industry.
And like the Melaleuca model as a whole, I found the price points to be surprisingly low given the quality of beef being sold. They offer six bundle deals ranging from about $8 to $15 per pound (you could easily spend considerably more and I doubt the quality would approach this level). Each is about a 10# package so it’s easily manageable for small orders if you don’t have the need and/or space to store large quantities.
Also offered with this new rollout are Riverbend Ranch signature seasonings to add to your mouth watering beef selections.
The information is posted on a special section of the Melaleuca web site and the beef will be available to begin shipping in April.